Zoey’s journey began with inspiration from my Mother-in-law’s incredible talent and passion. She with her unique knack of designing & an experience of over two decades in creating novel items led us to explore the niche segment of baby bedding. We also ventured in Zoey after personally struggling to find desirable products with aesthetics matching to our taste and budget. The available & dominating brands in the market offered fewer options on exorbitant prices. That made us explore the baby bedding domain from a new age parent perspective & requirements. Hence after collecting feedback from friends & newmoms we began to curate exclusive products through export houses. We worked closely with big export houses to understand the quality standards, design aesthetics & fabric requirements for baby products. Our usp at the start were cotton toys which are rare to find in India given the fact that stuffed toys are attached to lesser value in terms of usability & need. However the quirkiness of these one of a kind toys attracted moms and they lovingly indulged in buying them. Our core focus remained to offer new & unique products to cater to the requirements of working moms. Gradually we expanded our catalogue from quilts to swaddles to baby carrier to bedding set and much more. We set up our own manufacturing unit to get us more independence in offering high quality stuff at reasonable prices. We also initiated customisation services which is again something that is not easily available otherwise. Slowly and steadily we created our online presence through Instagram & Facebook. We received rave reviews & positive feedback on both platforms assuring us that our mission was right on track. Our next goal is to offer an exciting shopping experience through our website. We also plan on expanding our reach through other trusted ecommerce platforms in baby bedding segment. All in all we strive to continue to become a brand that resonates with the sensibilities & expectations of new age parents.