At Zoey.in, our mission is simple yet profound: to create opportunities where they matter most. Every product we offer is proudly Made in India, and our headquarters is nestled in Kasganj, a small town in Uttar Pradesh. This isn’t just a business strategy—it’s our commitment to rewriting India’s economic story, one job at a time.
Why Manufacturing Matters for India’s Future
1. The Wealth Gap and the Power of Manufacturing
India’s economy today is dominated by the services sector, which makes up 55% of its GDP, while manufacturing lags at just 17% (World Bank, 2022). By contrast, manufacturing fuels 28% of China’s GDP. According to NITI Aayog, for India to uplift 100 million people out of poverty and evolve into a $5 trillion economy, the manufacturing share needs to rise to 25% by 2025.
2. Jobs, Jobs, Jobs
India’s workforce is growing at an astonishing rate of 12 million new entrants annually. Yet, the creation of formal jobs remains a significant challenge. The manufacturing sector holds immense potential here:
- Every manufacturing job spawns an additional 2.2 indirect jobs (ILO Study, 2020).
- MSMEs employ 110 million Indians (Ministry of MSME, 2023), although many still operate in the informal economy.
By bolstering domestic manufacturing, we can tap into a vast reservoir of low-skilled labor, converting potential into prosperity.
3. Reducing Import Dependency
In 2022-23, India spent a staggering $600 billion on imports, including everyday essentials like toys and electronics (Ministry of Commerce). Scaling up local production isn’t just about economic self-reliance—it’s also about innovation and retaining capital within the country. Consider this: the PLI Scheme boosted smartphone exports by 139% in 2023 (IBEF), demonstrating the power of local manufacturing.
Why Kasganj? The Heartbeat of Grassroots Impact
1. Tackling Urban Migration
In Kasganj, more than 35% of the youth migrate to cities in search of better job opportunities (Uttar Pradesh Migration Survey, 2021). By choosing Kasganj as our base, Zoey.in employs over 50 local artisans—and we plan to double that number by 2025—providing them with steady, dignified work in their hometown.
2. The Ripple Effect
Our operations in Kasganj create a powerful local ripple effect. Every rupee earned by our team circulates back into the community, with studies showing that for every ₹1 earned, ₹2.5 is reinvested locally (NABARD Rural Impact Study, 2020). This strengthens local suppliers, transporters, and small shops, fostering an ecosystem of sustained growth.
3. A Personal Connection
Kasganj isn’t just a location for us—it’s my hometown. I have witnessed firsthand how talent drains away when opportunities are scarce. With Zoey.in, I’m not only building a business but also bringing home the promise of a better future for our community.
The Trade-Offs: Delivery Times vs. Deep Impact
Operating from a small town like Kasganj does mean that logistics can take a bit longer. However, every extra moment in delivery time is a testament to the impact of your purchase:
- A mother in Kasganj earns a livelihood without having to relocate.
- A young artisan gets the chance to showcase traditional crafts to the world.
- Local reinvestment fuels community growth—building schools, hospitals, and fostering hope.
Join the Movement
When you choose Zoey.in, you’re not just making a purchase—you’re casting a vote for a future where prosperity isn’t confined to the big cities. Together, we can:
- Boost Manufacturing: Advocate for policies like the PLI Scheme and GST reforms that empower MSMEs.
- Celebrate Local: With 70% of Indians now preferring Indian brands (McKinsey, 2023), your choice makes a difference.
- Think Glocal: Enjoy global-quality products that are deeply rooted in local communities.
India’s journey to becoming a wealthy nation isn’t about replicating Silicon Valley’s model—it’s about empowering villages and towns like Kasganj. At Zoey.in, we weave this vision into every product, proving that when India manufactures, it doesn’t just make goods—it makes dreams possible.
Join us. Choose Made in India.
Data Sources
- World Bank, NITI Aayog, Ministry of Commerce
- ILO, IBEF, NABARD
- Uttar Pradesh Migration Survey, McKinsey Consumer Report
